Happy Birthday to Us!

Our Avalon store turns 6 this weekend, and we are thrilled to share this celebration with our shoppers and fans. Please join us from 11am-2pm for excellent shopping, light bites, music, and fun this weekend. We are at 264 21st Street in Avalon.

We sat down with owner Liz Rymar to give us some insight to Avalon’s most fashionable store.

How does it feel for the AV store to be 6?
I am so excited this is our 6th year in Avalon. We love our customers, the town of Avalon and the other business owners. It is such a great community and we are thrilled to be a part of it. These 6 years have really flown by. Its hard to believe it has been 6 years since we started our retail stores.  Avalon was our first store and now we have 4 stores: Rittenhouse, Hatboro and opening Chestnut Hill in the fall (early September).

What are you sharing with your customers on August 4?
Our August 4th birthday party is a thank you to all of our loyal customers, friends, and style influencers who have worked and shopped with us over the years. It is a brunch themed party with a champagne mimosa bar, sweet bites and treats from local Avalon and Sea Isle bakeries. We will have huge discounts and VIP gift bags for our first 25 customers.

Why do you love the Avalon location?
Our Avalon store has a completely different feel then our other stores. The Avalon store has a very relaxed, beachy vacation vibe with fun sun dresses, banana leaf printed rompers and beach essentials. This store just feels like summer and it instantly puts you in a good mood- you are at the beach!

Our London Jumpsuit is sassy and fun.

Favorite piece for Summer?
The entire ellelauri summer collection has been so on point with summer trends and has been selling out in our stores! My favorite styles are the London jumpsuit in blue and white stripes and the Eden maxi dress in capri blue. Both are so versatile and comfortable for the summer heat.

We’ll see you this weekend for our fabulous birthday birthday- come ready to celebrate! ellelauri is located at 264 21st in Avalon, New Jersey. There is parking along the street.