Liz and Laura Rymar are proud to announce the launch of their new collection for ellelauri. This new designer collection focuses on clean, simple lines, elegant silhouettes and sophisticated colors. The line is chic, stylish, and glamorous, perfect for any occasion. Each timeless piece has a superior fit and is made from the most comfortable fabrics. This versatile collection is perfect for all women who effortlessly want to look stunning with a fun and flirty edge.

ellelauri was created by sisters Elizabeth and Laura Rymar, inspired by their love for fashion and styling. Even as children they loved playing dress up and gained an early appreciation of sewing from their grandmother who worked as a seamstress. After receiving a bachelors degree in fashion from the University of Delaware, Liz then went on to complete post graduate work at two of the most prestigious fashion schools worldwide, the Fashion Institute of Technology in New York City and the London College of Fashion in the UK. Liz has worked in the fashion industry for years in both New York City and Philadelphia. Laura graduated from Manhattan College with a degree in finance, in addition to studying at Richmond University in London. Most of the designs of their first collection was inspired by their time spent between London, Paris and New York, the leading fashion capitals of the world.

The ellelauri collections of chic, trendy designer dresses, skirts and tops are both casual and sophisticated, cute and contemporary, and are perfect for any spring, summer or fall occasion. Celebrity fans include  Miss Universe Stefania Fernandez, Miss USA Kristen Dalton and Stacy Keibler of Dancing With the Stars.

ellelauri is based and run out of New York City, where both girls currently reside. ellelauri women's clothing is available in boutiques, department and specialty stores nationwide as well as www.ellelauri.com.